New York Festivals International Advertising Awards will honor the Broadway League and the American Theatre Wing with the New York Festivals Lifetime Achievement Award at the 2018 New York Show on Thursday, May 17, at Jazz at Lincoln Center's Frederick P. Rose Hall. The Lifetime Achievement Awards will be given to the two New York City-based organizations, according to a press release, "for their impressive marketing and creative communications efforts in support of theater and actors in the United States."
Founded in 1917 by seven suffragettes on the eve of America's entry into World War One, the American Theatre Wing provides grants and scholarships, connects talent at all stages with educational and professional opportunities, and creates content that illuminates and preserves theater. The organization sponsors the Tony Awards, the Obie Awards (copresented with the Village Voice), and the Hewes Design Awards.
The Broadway League, founded in 1930, is a national trade association for the Broadway industry in New York and across North America dedicated to fostering increased interest in Broadway theater and supporting the creation of profitable theatrical productions. The organization annually presents the Jimmy Awards, which recognize the best high school musical talent, and the Tony Awards.
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